The development of a lead generation strategy that improved performance for a fleet insurance specialist…
OFFER FLEET MANAGERS A FASTRACK TO BETTER FLEET INSURANCE WITH BLUEDROP.
Whether a vehicle fleet consists of a high volume of 40 tonne multi-axle HGVs or just a few of hackney carriages, understanding how best to engage a prospect who manages the company’s insurance needs is critical.
Our experience in lead generation across a wide range of markets has helped us to grow the Bluedrop brand successfully, in a fiercly competitive environment.
Selecting the right media has helped Bluedrop to maximise enquiries on their website, and importantly, generate the highest response for the lowest budget. It’s a finely tuned machine, that employs a blend of brand awareness advertising, PPC, email marketing and a highly tuned content marketing strategy, to deliver the goods.
Strategic thinking offers Bluedrop a competitive edge, whether it’s through finding insightful content for article writing, writing a strong headline to an email, or split testing a digital advertising campaign.
Put it all together and the whole is greater still, and it has helped Bluedrop Services to become a leader in the insurance industry.