The cost of a brand

Could your current corporate identity be costing you money? Is it tired and does it look out of date in comparison with the competition? Does the reproduction of the logo suffer when it is used in different situations or sizes?

Or is your business just getting started and are you looking for the right guidance from someone who knows what they are talking about?

Your brand is the first impression of your business, so it’s the most important thing to get right. But what price would you put on a new corporate branding project? Firstly, getting it wrong can be very costly. But getting it right can be very good value. Effective design can be produced by almost anybody, and for next to nothing. Nike are understood to have paid thirty five dollars for their ‘swoosh’, proof then that anything is possible.

The application of your logo however, is less straightforward. It needs to work across every possible communication channel and it has to be adaptable, so the thinking at stage one needs to be right, and this is where value comes in. For it may take only a few hours, or a day to work on the logo, but the quality of the thinking during that initial development period will allow the brand to show its true colours – and importantly, pay you back.

Spitfire Marketing have over two decades of experience working on corporate identity – everything from local attractions to national institutions. We have a very special and unique proposition to help businesses to create a brand that reflects the quality and personality of their products and services. One that sells, differentiates, exudes confidence and fits perfectly into whatever role it’s given in life; whether it needs to shout from the side of an aircraft or sit neatly at the top of some headed notepaper. And we can do it for a lot less than you’d pay elsewhere.

Contact us and find out more, we’ll help you find the right image for your business.