One of the toughest markets in the UK, especially since the financial crash of 2008, is that of consumer lending. It is a marketplace very well known by Spitfire Marketing whose team have worked with and for many of the biggest financial brands in the world in the past, including Barclays, Bank of America and HSBC.
It was therefore an ideal task for the agency when we were asked to develop and launch a new secured lending brand earlier in 2013. Clearly Loans is a new secured loans lender founded and run by an experienced team of finance industry professionals. The company aims to make the process of taking out a secured loan as clear and transparent as possible.
Spitfire was tasked with developing the corporate identity for the business, producing a mobile responsive website www.clearlyloans.co.uk, developing a custom loan calculator and application forms and a full suite of dynamic PDF literature.