During the recent General Election campaign, BBC South reporter Rob Powell interviewed Spitfire Marketing Director, Julian Gee, for his expert commentary on marketing in politics and the political party’s use of direct marketing techniques to attract voters.
Julian explained that some political parties use many of the techniques commonly used by large commercial concerns and businesses these days, such as using specific marketing messages and creating a brand identity, but there is no hard evidence, despite this, that political advertising and marketing is effective in politics.
It’ll be interesting to see with the rise in social media and how politics will adapt to new forms of marketing in the future.
The interview was broadcast recently on BBC South Today.
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