GDPR is on its way in, and plans for new processes involving data are being drawn up across the UK in preparation for its arrival.
Whilst some of the finer details are still being figured out, what you need to be aware of is GDPR legislation offers greater support for the rights of data subjects (your customers), and your processes will need to change so they meet new legislation. If they don’t comply you could be in hot water.
Spitfire marketing has the GDPR deadline firmly in its sights, and we’re ready to implement the changes required, in good time. Accountability sits at the heart of the new legislation, and this means on and offline communications need to be reviewed in all areas that are impacted by data security and its processes.
For some clients, this will mean educating staff through well presented training modules, educational handouts or online Q & A’s.
Where customer data is collected, clear and specific information must be conveyed, particularly with regard to consent. Compliance also demands that processes must be evidenced, including reporting and documentation of all activities surrounding data collection and handling.
Clear, concise communication is the essence of good marketing practice, and Spitfire has spent many years developing its skills in copywriting and design, working together to deliver messaging with clear meaning, without ambiguity.
We’ve used those skills to improve the conversion rate of form completions, and to improve engagement on business presentations.
Our partnership with Hybrid Legal also means expertise on the legislative changes covered by GDPR is an available resource that provides additional services for businesses, including the opportunity to request a Data Protection Healthcheck.
With our help, your marketing approach for next year’s GDPR deadline should be clear. If you want to know more about how we can help, call us on 01489 854 716, or contact us.