The continued development of video and photography as well as animation for digital marketing is exciting territory for marketers. Higher screen resolution and ever faster video streaming has, to some degree, relegated the use of copy in favour of something that says a ‘thousand words’ and can enhance a brand. And best of all it improves recall by over 50%, measured after a three day period.
Stand-out in any marketplace can be achieved through image content that’s built around a creative strategy and complements brand values. That might sound obvious, but it’s not always observed.
It’s more important than ever to be unique, or even bold, and it’ll give you a competitive edge when others choose from page one of an image library search. Let’s be honest, what does it say about your business if your website is populated by images that have no clear personal relationship with the product or service? Of course library images have their place, because they can be inexpensive and quick to source, but a photoshoot can be managed to deliver exceptional results for the same budget.
At Spitfire, we have the right people to do all the visual stuff to complement the written word, include scripting and storyboarding, filming and editing, and photography. It gives clients a cost effective option for video production and professional photography, and with good art direction it’s a powerful differentiator, especially when it’s driven by a strong proposition.