What was required
Initially Newmans Suzuki needed a facelift for its brand, something that gave the UK’s top performing dealership more standout.
Once in place, the development of exterior branding, sales literature, and a whole raft of point of sale items were required to deliver its product and service messages with impact and professionalism.
What we delivered
Thanks to an impactful corporate identity that Spitfire created at stage one, the roll out of the brand was implemented with a clear understanding of the objectives, a vision that both agency and client shared.
Speed of turnaround, an instant grasp of any and every brief, and a close working relationship has brought the best out of both the client’s team as well as Spitfire’s.
What was achieved
Combining key marketing channels to communicate to, and build relationships with, potential buyers of a Suzuki was dramatically successful for Newmans, smashing sales targets at the beginning of 2017 by a remarkable 800%.
Marketing activity during 2017 has helped to reinforced Newmans as a consistent top performer for Suzuki UK, for both sales and customer service.