Peters & May
Spitfire helps a global transport and logistics specialist to support its international challenge…
The challenge
DELIVER MARKETING SUPPORT THAT POSITIONS PETERS & MAY AS A TRUSTED PARTNER AND A WORLD LEADER IN THEIR INDUSTRY
Background
Peters & May is one of the World’s leading transportation businesses. It’s a business that mobilises millions of dollars’ worth of shipping and transportation by road and rail, to manage the delivery of superyachts, racing boats, luxury cars and a wide range of high net worth packages, to their owners.
The requirement
For the marine market Peters & May’s marketing strategy included attendance at major international boat shows and exhibitions and a well-co-ordinated campaign was vital to maintain its brand position as a leader in the industry, and to generate new opportunities for business.
Stands were designed to create impact and adapt to suit different configurations and local requirements.
Engagement
Marketing support using specialist press advertising, loyalty schemes and corporate events for charity, were also employed to develop relationships and raise the profile of the brand across an international audience. Spitfire’s focus on the strength of the creative execution was key to the positioning of the Peters & May brand.
