Peters & May is one of the World’s leading transportation businesses. It’s a business that mobilises millions of dollars’ worth of shipping and transportation by road and rail, to manage the delivery of superyachts, racing boats, luxury cars and a wide range of high net worth packages, to their owners.
For the marine market Peters & May’s marketing strategy included attendance at major international boat shows and exhibitions and a well-co-ordinated campaign was vital to maintain its brand position as a leader in the industry, and to generate new opportunities for business.
Stands were designed to create impact and adapt to suit different configurations and local requirements.
Marketing support using specialist press advertising, loyalty schemes and corporate events for charity, were also employed to develop relationships and raise the profile of the brand across an international audience. Spitfire’s focus on the strength of the creative execution was key to the positioning of the Peters & May brand.