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When it comes to innovation, marketing during the Coronavirus should not be left as a second thought. Any short-term changes to your marketing will have a long-term impact, and this is something you should consider when reviewing budgets.

Good website SEO, like many things in business follows the Pareto Principle (also known as 80/20 rule). This means, finding the 20% of your website SEO activity that generates 80% of your traffic.