At Spitfire Marketing, we provide a fully managed in-house email marketing services. From data sourcing through to email design, mobile responsive build to broadcasting with comprehensive 24/7 reporting. Email marketing can be a very successful way to deliver a return on investment when done correctly.
Whether you are looking to drive inbound enquiries through a direct-response email campaign or nurture and communicate to your existing data through content marketing or newsletters – we can support your businesses with all types of email requirements.
Cost-effective email marketing solutions
Our email marketing service is a cost-effective way to engage with your targeted audience with a highly personalised message and offering, whether via a sales proposition, product update, current offer or as a relationship-building tool.
Successful email marketing campaigns drive traffic to your relevant service pages and news articles and can generate new leads or help retain existing business. We can manage and broadcast campaigns for small and large data volumes.
Our end-to-end email marketing services includes
Lead generating email marketing strategy
Audience data segmentation
Engaging design and content creation
Measure results with comprehensive reporting
Email marketing campaign management
You will have access to email marketing services that are tailored to your business needs. We’ll work with you to create the email marketing campaign and proposition and agree on the email marketing schedule – so you have full visibility of the campaign.
Email marketing design and content creation
Benefiting from our experienced designers, we create all email marketing designs in-house. We have experience with creating eye-catching and engaging email designs whilst maintaining your brand’s style and voice.
To save you the hassle, our highly skilled copywriters conduct market research to get a better understanding of your audience and utilise analytics to take a deep dive on what messaging is most effective and tailor the message to specific audience groups.
Our direct responsive experience means our email marketing campaigns often achieve above the standard open rate and click-through rates.
Data procurement and segmentation
All of the data we procure is strictly GDPR compliant and is an excellent way to expand your data with new and relevant prospects. We use a data layering process to profile and segment the relevant audience data to ensure campaigns are highly targeted which increases the volume and quality of respondents.
Test and measure results with reporting
You will have full visibility your email marketing campaigns results. We provide you with a thorough analysis and provide reports that show how your email marketing campaign has performed. We use email marketing analytics combined with Google Analytics to track open rates through to conversions and evens sales you can see your campaigns ROI. We can then prepare follow-up emails to help your customers along their buyers-journey.
As part of our email marketing services, we invest in market-leading software to achieve high delivery rates from our broadcasting and our response time from brief to broadcast can be very efficient as everything is managed in-house. We have decades of experience managing email marketing campaigns – working across numerous sectors and campaign objectives.