For many Hampshire businesses, marketing is their number one priority. There is honestly no better way to do it than creating a website…a good one that is that actually gets traffic to your website!
Spitfire Marketing is a highly experienced web design agency and offers you these five keys to making the website THE driver for your business and drive traffic to your website. These are the principles we follow when developing some of the high-ranking sites produced for a raft of successful organisations in Hampshire and beyond!
1) Make the web design clutter free
When it comes to a business website, the web design should be focussed on creating a simple yet captivating look and feel. Having too much information or an over-complicated design can overwhelm the viewer as soon as they visit the site. Having an uncluttered design comes across as much more professional too. So, allowing a website to ‘breathe’ in order to give viewers a pleasant and comfortable experience, is essential.
2) Google should have no problems finding the site
To allow Google to find a website easily, best-practice web design rules show you need: an uncluttered site, clear content, proper URLs, a sitemap and relevant keywords. It is important that all web designs, especially for smaller sites, should include search engine optimisation (SEO), this will help drive traffic to your website. It’s a MUST to find a good SEO friendly content management system to help build and maintain the website.
3) Maximise inbound leads
Inbound leads are one of the most important functions of any business website. Normally before purchasing any kind of product or service, people tend to do an initial research and comparison and may not be ready to buy straight away. Good web design allows for this browsing time to be used wisely by obtaining site visitors email addresses, and if then if visitors opt-in, you can then keep them informed as to when they are ready to purchase. However, you should avoid being too persistent as this could become very annoying to any customer.
4) Make it mobile friendly
After Google announced the ‘mobile-first index’, it would be suicide to not ensure a business website is responsive. This just means that a website will adapt and rearrange when opened on a mobile device. This alone won’t make your website mobile friendly, but it will ensure that your website provides a user-friendly experience across all devices.
5) Create great content
Finally, let’s talk about the relevance of content on a business website. This plays a huge role in getting indexed by search engines. The higher quality and quantity of your content, the easier it is for search engines like Google to find the index for your website. If you have poor or irrelevant content, then this may cause an issue when It comes to attracting viewers. Not only that but, a headline is super important, so it is where you need to pay extra attention. The headline is where the viewer will decide to leave your website or continue browsing further.
So, there we have it in brief, 5 web design tips to drive traffic to your website, born from many years’ experience. Without an effective website for your business, you may fall behind your competition and miss the opportunity to connect and engage with potential customers. Before purchasing a product or service, customers like to know about a business before making any rational decisions. What better way to showcase your business than through a high-performing website?
If you would like help with your web design, we’d be delighted to advise you.