Direct mail

Get the package right and you’re onto a winner

For many years, the team at Spitfire has been responsible for the creation, production and fulfilment, and response analysis, for all kinds of mailings for all kinds of businesses.

Analysis of response rates from high volume direct mail campaigns has provided us with fascinating and valuable insights on creative and production in every aspect, from the quality of paper, to communication, layout and copy formatting. At the other extreme however, creative ingenuity applied to a highly bespoke and targeted campaign can deliver exceptional response, and equally impressive conversion rates.

The bottom line is, whilst every client and every campaign is unique, we have a pretty good handle on what works, and what doesn’t.

Change just one colour, and response rates can be affected

As a result of adjusting creative or a pack’s content by small amounts, we can identify factors that either supress or increase response rates, and it can be down to one element, such as use of colour.

Our understanding of design has been developed through many years of searching for the strongest solutions to briefs, finding new ideas in print technology, cardboard engineering, new materials and applications.

It’s knowledge we share across all channels

Where statistical significance can prove an uplift in response from a ‘challenger’ pack against ‘control’, it provides learning that has implications across all forms of marketing, adding value to the work we produce for our clients.