We create campaigns that stand out
Creating a hard-working press campaign that ticks all the boxes requires talent and experience. We’ve got plenty of both.
Working in full service agencies for many years has trained us to home in on the core messages that must come through any communication. It’s effort that is rewarded when you look at response figures and work out the difference that a few words in a headline can make.
Identify the proposition
We can help clients develop the strategy and key USP’s for any campaign, making sure the communication hits the sweet spot with high impact and response. It’s the toughest test for any agency, and the one that sets Spitfire apart from others.
A complete understanding of what, and how, we need to communicate is the first stage of the creative process, that combines all our skills in copywriting, art direction and design, and ends with an execution that does the business.
Space and frequency
Creative use of media can increase the effectiveness of a campaign, and by planning space bookings alongside creative development we can deliver a campaign that stands out more effectively for your budget.
It’s a question of striking the right balance between creative approach, size of space, frequency and position.
Small ads deserve big thinking too
At Spitfire, creating a small press ad for a local publication is no less important to us than planning a national press campaign with 10 or 100 times the spend. So, an SME who wants a value added service without the burden of unrealistic costs can rest assured we can help.