Infinity Energy Services
Cost-effective lead generation and a new brand helped Infinity to become a leader in renewable energy
The strategy from 2015
Since starting out as an electrical contractor serving a relatively local audience, Infinity Energy Services put all its resources into growing the business. Early in 2015, the company implemented an astute marketing strategy to help it grow and diversify through a focused online campaign.
What we delivered
A brand refresh followed by an upgrade to its online profile gave the business the right platform, as industry experts, to deliver product and service capabilities and compete for larger business contracts in the electrical energy sector.
In addition, Infinity attacked a lucrative slice of the renewable energy business, including solar energy and LED lighting.
The strategy
SEM, which included blog articles and social media, PPC, and email marketing were used to generate cost effective leads, a strategy that allowed Infinity to instantly switch emphasis between products and intended audiences, without constraints on budget or lead-times.
New products, technologies and announcements on product features, legislation and service benefits gave the campaign fresh content on a regular basis, engaging with prospects and maintaining impressive CPA figures.
The result
Infinity Energy Services has grown from being a small local trader to become a major provider in both electrical energy and renewal energy systems and solutions for customers across the UK.
It’s a scalable business model that has been supported step by step by a flexible and proven marketing strategy that has delivered explosive growth within a very short period.
Always exceeding expectations. Spitfire are a fantastic business to work with, they have helped transform our business over the last few years. From the initial consultation we knew we had struck gold finding them.
They have delivered everything they promised, and more. We can’t recommend highly enough. They have a great team in the office and all requests are dealt with very swiftly.
Daniel Hanslip
Managing Director, Infinity Energy Services
