Hamptworth Golf
A new corporate identity and website for a golf club that needed to embrace change and attract new members…
The challenge
A DATED CORPORATE IDENTITY NEEDED A MAKEOVER TO APPEAL TO A WIDER AUDIENCE, WITHOUT LOSING ITS HERITAGE.
The response
Tradition and heritage in any business is often at odds with opportunity and progress. For Hamptworth Golf success relied on diversifying its offering and appealing to a wider audience, but one that was welcomed by traditionalists and loyal members too.
Replacing an owl logo that had outstayed its welcome, ‘Barny’ the barn owl was developed, creating a contemporary look for the brand with character, warmth and style.
A new website
A new website was introduced to showcase the Club’s wide range of benefits, and make it work harder off the page.
Spitfire’s web team worked with the client to create a highly visual front-end design, integrated within a specialist CMS that manages events, bookings and payments.
A different role
Barny works in other areas of the business too, like the Club’s restaurant. Simple changes and a contrasting colour palette made it possible to reinforce the brand with personality and appeal.
What we delivered
With a new brand identity, a digital presence that promotes the Club to a younger audience, plus ongoing creative support with photography and strategic thinking with each design brief, Hamptworth Golf has gained in popularity in the South. It’s not only well known as a great golf course, but its reputation is growing as a warm and friendly place to enjoy sport and leisure in the wider sense.
