If your website is not displaying on Google, or you aren’t getting much organic traffic, our SEO audit service can help find any underlying issues. Poor SEO can affect your websites ability to be found on Google and other search engines.
Our SEO Audit service helps to uncover these issues and offer advice on improving your ranking position. This includes looking at the technical side of your website and off-site signals as well as reviewing your content for keywords and optimisation.
We help businesses and websites of all sizes, in any industry trying to increase the traffic to their website and improve their conversion rates.
What is an SEO audit?
Our SEO audit service is essentially a health check for your website to ensure it is properly optimised for search engines such as Bing, Yahoo and Google. Our website audit service uses Google Analytics to give an overview of what is happening on your current site, providing you with the missing information you need to improve your visibility on search engines.
SEO audits are a technical check for missing or incorrect SEO requirements, such as site maps, link structure, keywords, meta titles, tags and alt attributes, site speed, status codes, duplicate content, broken links, issues with the crawl of the site, and URL configuration. All of these requirements and more indicate the health of your website.
Using relevant keywords or key phrases is one of the most important factors to help increase organic traffic. Keywords help search engines indicate what your website is about and help your website to rank for relevant words and phrases regularly used in your industry. Our research helps you to make data-driven decisions on the best keywords to target that bring in relevant traffic ready to convert.
Even if your website is well designed and easy to use. If you’re missing key SEO requirements, this will impact where your website appears in the Search Engine Results Pages (SERPs).
Site audits highlight any issues that need repairing or improvement to boost your pages search engine performance.
How will an SEO audit benefit my business?
Our SEO audit service aims to improve your website position on search engines to achieve more traffic, but it can improve the user experience too. This includes reducing site speed, making content easy to navigate, and introducing headers to break up the text, making it easier for the user to read and digest the content.
It can also help you become a better writer. Search engines will rank you for the quality of your content, not the quantity. Comprehensive SEO audits will highlight any pages where the content length or quality will need to be improved.
What our SEO Audit service includes
As part of our SEO service, we offer a comprehensive and thorough technical SEO audit. We use industry-leading SEO tools to scan and fully review each page on your website to detect any errors or warnings. This can impact search engines from crawling your websites, and therefore not ranking you as highly.
We have a team of dedicated digital marketing consultants. We understand the ins and outs of SEO and what you need to do to achieve better ranking and increase traffic.
What our SEO audit includes…
Our technical audit identifies any challenges facing your domain. We’ll look at all the technical SEO elements, such as meta tags, title tags, meta description, anchor text, page speed, status codes, issues with the crawl of the site, canonicals, alt tags, broken links, external links, duplicate content and other errors. We will compile this information together for us, yourselves or your web developer to make these changes depending on your preference.
An overall overview of the content on your website and where you can improve the readability that both your visitors and search engines will like. We will then seek to perfect the structure of your site, from architecture and navigation to on-page SEO optimisation and content quality. This will include text length, language and keyword density.
Keyword research is crucial to any SEO strategy and needs to be undertaken from the very beginning. We will review your current keyword rankings and what keywords you need to introduce to your website’s content to target relevant traffic moving forward. This will ensure your decisions are based on factual data of how people are searching, rather than assumptions which can often include internal terms.
We’ll help you to build an authority voice in your industry. Off-site SEO includes looking at incoming link profiles, brand mentions and your existing off-site strategy to offer recommendations.
We will look at all the links going in to and out of your website, including internal linking to see what can be improved to increase your authority on search engines. We will help your site gain the right links in a sustainable way. Our backlinks will be built through a combination of developing citations (both nationally and locally), publishing articles on relevant high-authority sites, and outreach to request links to good quality valuable content on site.
We will use a variety of industry-leading SEO audit tools to look at what your competitors are doing, consider gap analysis and how you can better compete with them. By reviewing their performance in search, we can identify a well-considered strategy to improve your performance against them.
Be the leader in your industry
As a result of our SEO Audit Service, all of this information will allow you to make positive changes to your website’s performance. To improve not only the user journey but also your ranking position over time.
With this information, our SEO team will be able to view which parts of your SEO strategy are working and which might need some adjustments. We have visibility of how your performance compares to your competitors and similar organisations to yours. We will recommend new approaches and tactics which you may not have considered and get quick wins and actionable tips that you can implement straight away.
Our SEO audit findings are sent to you in an easy to follow format. With a full detailed overview of what changes need to be made and our recommendations. To make it easier, Spitfire Marketing is available to coordinate with your web developer to make the amends for you or do them ourselves.
On-going SEO support
As Google’s algorithms are constantly updated throughout the year, this can impact your SEO and your search engine ranking position. You can retain our SEO services on a monthly basis to get your SEO on track and keep updated with current trends or produce content to improve the visibility of your website over time.