AMFA
A new corporate identity to reflect the brand personality of a leading financial advisor
A business that wanted its brand to match its personality
A respected industry leader for nearly 4 decades, AMFA provides financial advice and wealth management services to ensure clients achieve the best possible outcomes from their wealth planning services. Spitfire’s brief was to reposition the business and reflect its true personality through a re-brand.
Change through collaboration
The first stage of the project involved management and staff participating in focus groups to discuss AMFA’s true strengths and its goals, and to contribute ideas about what the new brand needed to portray.
Feedback from focus groups, competitor analysis and customer profiling gave Spitfire a set of criteria from which the brand proposals were developed.
A journey carefully guided
A logo and strapline successfully repositioned AMFA, using colours, fonts and image creation that formed the basis of a brand guidelines document.
A new website for AMFA using the new brand was designed, built and deployed, with image content that encapsulated the essence of AMFA’s new strapline; ‘Your life’s financial journey carefully guided’.
Downloads that fit the brand
A document downloads section was added to the website, created to offer advice to customers on a range of investment topics.
The documents were created in Word, so updates to content could be edited by the client’s team, and re-uploaded. Professional formatting of the Word templates was essential to maintain quality as documents are rolled out.
Spitfire were instrumental in our recent rebranding and new website design. We found them extremely responsive throughout providing instrumental guidance as well as delivering a high quality outcome. They have also provided meaningful ongoing support as well engaging in additional project work outside of the original scope. We would highly recommend their services.
Matt Wood
Managing Director, AMFA
