Bluedrop Services
How a lead generation strategy improved performance for a fleet insurance specialist
The understanding
Whether a vehicle fleet consists of a high number of 40 tonne multi-axle HGVs, or just a few of hackney carriages, understanding how best to engage a prospect who manages the company’s insurance needs is critical.
Spitfire’s experience in lead generation across a wide range of markets helped us to grow the Bluedrop brand successfully, and in a fiercely competitive environment.
The channels
Selecting the right media helped Bluedrop to maximise enquiries on its website, and importantly, generate the highest response for the lowest budget.
It’s a finely tuned machine, that employs a blend of brand awareness advertising, PPC, email marketing and a highly-tuned content marketing strategy, to deliver the goods.
The thinking
Strategic thinking offers Bluedrop a competitive edge, whether it’s through finding insightful content for article writing, writing a strong headline to an email, or split testing a digital advertising campaign.
Put it all together and the whole is greater still, and it has helped Bluedrop Services to become a leader in the insurance industry.
The skills of Spitfire’s team helped us to grow our business from start up, to c. £15m turnover in 6 years. I can honestly say that the website and email campaigns significantly contributed to our success.
Doug Kelley
Managing Director, Bluedrop Services, Commercial & Personal Insurances
