HWB Accountants

What was required

HWB Accountants was looking to update its brand, and to reflect the firm’s status as an industry leader offering accounting and taxation advice. Two key requirements of the brief included creating a visual theme or icon as part of the logo, or extension of it, and to build empathy with its audiences in the South.

A logo and a wider theme

Initially, a series of brand concepts were shared with the client, and a theme that incorporated a ribbon was approved. As an extension of the logo, the ribbon was developed as a visual identity flowing through iconic landmarks that linked HWB to its customer base across the South.

What was achieved

Applied to HWB’s new website, sales literature and interior and exterior branding, the concept is both visually striking and engaging, as well as being highly adaptable.

The new website design was a hit with both HWB and their customers, plus, Spitfire’s SEO expertise helped to increase relevant traffic to HWB’s site, generating new enquiries and improved ROI.