Spitfire Marketing

Maximise Marketing Performance

LoftZone

How LoftZone used a combination of marketing channels for maximum impact…

LoftZone video production

How video animation sold the proposition

StoreFloor, an award-winning loft boarding product from LoftZone, helps homeowners right across the UK to create additional storage space in their loft. It turns a dark, inaccessible area into a bright, safe space for storage.

The strategy was to produce a suite of video ads for digital advertising. The execution featured a LoftZone presenter and animation sequences, which allowed us to include relevant features and benefits that were explained through engaging graphics. The project was managed from script and storyboard, through to casting, filming and final edit.

Careful planning at every stage

Each part of the production was carefully planned to join seamlessly, including filming numerous versions of the script, caption generation, graphics, sound recording, and options on duration and aspect ratios.

Produced for both the UK and USA markets, the videos helped to raise LoftZone’s profile and communicate StoreFloor’s key benefits in an engaging way.

LoftZone

LoftZone direct mail

A focused multi-channel campaign

Our objective was to test new channels to market. A pilot campaign was recommended to test a midlands demographic, where response from different household income and property types could be measured.

The campaign included page advertising and an article in local magazines, email marketing, adshels, bus backs, direct mail and social media posts. Responses were directed to an informative Landing Page created for the campaign.

  • LoftZone facebook social media
  • LoftZone email marketing
  • LoftZone local magazine advertising
  • LoftZone postcard mailing
  • LoftZone bus back
  • LoftZone adshel

In their words...

Why clients love working with us

We have worked with Spitfire for years, and they have a 6th sense for picking up exactly what you require for your project (almost without the need to ask). Attention to detail, extensive marketing knowledge, unparalleled graphic design and overall professionalism is what makes working with them an absolute pleasure.
ProSignals Ai
Tony and the team at Spitfire are very knowledgeable in their field. We have worked with them for a number of years and found them professional, friendly and creative who deliver the goods in a timely manner. Would highly recommend.
Andrew Cummine
Tony and his team have been fantastic through the whole process of building our website, not only do they exceed expectations but the advice we get on our ongoing marketing along the way is priceless.Looking forward to seeing our new website launching soon..
James Chuter
I could not ask for more from Spitfire Marketing!. Since I acquired the business 4 years ago, they have supported me fully with cost efficient solutions to my communication and marketing requirements. They have reacted quickly to my last minute demands, and have been pro-active in suggesting solutions that have helped my business to be a success.
Heliwork Services
It been a great pleasure working with Spitfire Marketing for many years and have always found them brilliant at producing exactly what you want through their expertise and professionalism. I very strongly recommend this company for all aspects of website and marketing.
D H Jones
Really enjoyed working with the team at Spitfire. They were enthusiastic from the offset and made the work we set out feel like a priority throughout. Tony is clearly passionate, educated and experienced. He offered intelligent solutions and work diligently to deliver. Would happily recommend them.
Emma Harris
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Jamie Deakin
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Matt Wood
Spitfire have transformed our business by developing our website and managing our adwords campaign. Working with them has been really easy and they have delivered everything that they promised and more. I have no hesitation in recommending them both for quality and price.
Gary Phillips
Spitfire marketing were a huge help when we first set up our mortgage business and have continued to be so. They built the website, created the company branding and more recently built a complex broker portal.I have always found everyone at Spitfire to be very responsive and keen to suggest ways to make our technology better, even if it creates headaches for them.I'd recommend Spitfire very highly.Garry MonaghanDirectorClearly Loans Limited
garry monaghan
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Graeme Patfield
Great Guys to work with, they have helped me with creating a number of brands, websites including SEO and various types of marketing collateral for a number of my businesses in the financial and leisure sectors. I like the fact that they see the whole marketing picture and are able to pull the various disciplines together without overcomplicating or ramping up excessive costs.
Carl Faulds
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Daniel Hanslip
I worked with Spitfire when I was a Marketing Manager and their work is very good, they really know how to bring a brand to life and were good at accommodating our endless changes!
Bryan Fowler
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Danielle Truebody
Very pleased with the level of work and professionalism from Spitfire Marketing. From basic briefs they have produced creative designs for web banners and catalogue pages as well as art directing brand videos and photoshoots.
Anna Tracey
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Michael Fagelman
We have been working with Spitfire Marketing for over 10 years now on a variety of projects. Their expertise and professional approach can always be relied upon and they have become very much an extension of our team. Spitfire are committed to producing a quality end product and I would recommend them to anyone.
Andrew Clark
We have recently used Spitfire Marketing to enhance our Google Ads campaigns and make them more effective. Within the 1st month Spitfire had increased both the enquiry rates and quality of the leads by producing professional adverts and landing pages without increasing our Google Ads budget. The whole process has been painless and very reasonably priced. I would strongly recommend Spitfire Marketing to anyone looking to use Google Ads to grow their business based on price, quality of service and results
Gary Phillips
The Spitfire Marketing team have always provided us with not only high-quality products but an insight as to how to use them, which has helped us massively with creating a successful marketing strategy. They have taken the time to get to know my companies over the years and provide useful, modern and understandable advice for each. I would highly recommend them for anyone looking to show their business in a professional manner and help attract new leads.
Paul McIntyre
Spitfire did a great job on on of our websites. Cost effective, commercial and good to deal with!!
Andrew Pumphrey
The team at Spitfire are really great. They're always on hand to answer any questions I have, and they produced an excellent website for us when we needed a refresh.
HWB Accountants
These guys gave me an excellent service right from the first call. Not only did they put together an all encompassing ppc proposal, they quickly organised a team call when i first rang in that enabled all expertise in one call. Impressed so far.
Andrew Guppy
Spitfire Marketing has assisted HPW Architecture with marketing communications support for many years. The Spitfire team are always professional, knowledgeable, and nothing is too much trouble for them, they are a pleasure to work with.
HPW Architecture
Spitfire treat my business as their own. Worked with the Spitfire for 10+years. Consistently perform...and genuinely nice people to work with!
Meir Plancey
We have been working with Sam and the Spitfire team for just over a year and are delighted with the improvements we have seen with lead generation through the website. A joy to work with, always happy to explain SEO jargon to me in a way I can understand, effective reporting and in the short space of time we have been working with Spitfire, they have already delivered results. Highly recommend.
Jodie Case
We have worked with Spitfire for a number of years on a variety of different design projects. Really friendly team and easy to work with, they always go above and beyond to meet our tight deadlines. - Peters & May
Peters & May
Excellent company to work with. You get a real feel they want your business to grow and be a part of that journey. Refreshing ideas and thoughts that help support different areas of the business. I would have no hesitation in recommending them.
Jamie Millan
I have been working with Spitfire Marketing for roughly 4 years now and they have without doubt made my life so much easier. The whole team are friendly and professional and have worked tirelessly to understand our brand and have delivered an outstanding portfolio of work to very tight deadlines. I would strongly recommend this company.
Chris Revill
We have been working with Spitfire for a number of years and their quality of services is nothing short of excellent. We have always found the team to be very personable and understanding to our needs. They have taken our marketing materials and outputs to a new level and wouldn't hesitate to recommend their expertise.
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Great service, the designs are excellent and Tony and the team are very responsive
huw graham
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RK Marine
Extremely professional. Works very closely with us to understand our needs and expectations so that the partnership works really well and nothing is ever too much for them. They are never phased with any challenge that is thrown at them and making sure we are successful as a team is as key to them as it is us.
Lesley Laws
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