LoftZone

How video animation sold the proposition

StoreFloor, an award-winning loft boarding product from LoftZone, helps homeowners right across the UK to create additional storage space in their loft. It turns a dark, inaccessible area into a bright, safe space for storage.

The strategy was to produce a suite of video ads for digital advertising. The execution featured a LoftZone presenter and animation sequences, which allowed us to include relevant features and benefits that were explained through engaging graphics. The project was managed from script and storyboard, through to casting, filming and final edit.

Careful planning at every stage

Each part of the production was carefully planned to join seamlessly, including filming numerous versions of the script, caption generation, graphics, sound recording, and options on duration and aspect ratios.

Produced for both the UK and USA markets, the videos helped to raise LoftZone’s profile and communicate StoreFloor’s key benefits in an engaging way.

A focused multi-channel campaign

Our objective was to test new channels to market. A pilot campaign was recommended to test a midlands demographic, where response from different household income and property types could be measured.

The campaign included page advertising and an article in local magazines, email marketing, adshels, bus backs, direct mail and social media posts. Responses were directed to an informative Landing Page created for the campaign.