Background
Peters & May is one of the World’s leading transportation businesses. It’s a business that mobilises millions of dollars worth of shipping and transportation by road and rail, to manage the delivery of superyachts, racing boats, luxury cars and a wide range of high net worth packages, to their owners.
The requirement
For the marine market, Peters & May’s marketing strategy included attendance at major international boat shows and exhibitions, and a well-coordinated campaign was vital to maintain its position as a leader in the industry and to generate new opportunities for its business.
Exhibition stands were designed to create impact, adapted to suit different configurations and local requirements, and delivered to meet tight turnaround times.
Engagement
Our marketing support included specialist press advertising and loyalty schemes. Corporate events for raising money for charity were also employed to develop relationships and raise the profile of the brand across international audiences.
Spitfire Marketing’s focus on the strength of the creative execution was key to the positioning of the Peters & May brand.