Deal Direct
How PPC landing pages drove relevant traffic to a mortgage broker’s best deals
What was required
Deal Direct are one of the UK’s leading mortgage brokers, helping over 10,000 customers each year. They came to Spitfire to design and build a series of PPC landing pages, each requiring custom built application forms that would integrate into the existing systems they use.
New application system design
Direct Quote, the application process we designed for Deal Direct’s landing pages, delivers one of the industries most accurate mortgage and loan quotations possible, complete with credit and affordability checks, biometric ID checking, Open Banking integration and a document upload facility.
The upload feature enables the user to transfer across any documents needed during the application process, with the system packaging the whole case ready to be reviewed.
To promote these new application systems, we designed and built a series of emails that would be broadcast to new and existing customers, each linking to the new landing pages. Corporate videos were also produced, highlighting the benefits of the new application process, with Spitfire managing the entire production, from storyboard, illustrations and animations to post-production.
What we delivered:
- PPC Landing Pages
- Integrated Application Systems
- Corporate Videos
- Email Marketing
- Product Leaflets
- Web Banners
What was achieved
Thanks to the new application forms produced for the landing pages, the applicant can now easily browse through different lender offers and terms, confident they’ll be approved for exactly what’s shown on screen. The system has enabled Deal Direct’s customers to receive their mortgage or loan quote far more quickly and simply than ever before.
